Author(s): Sadykova Damezhan, Fatih Yucel
In a globalized world, competition occurs not only between countries and companies, but also between cities and economic regions, and with the formation of brand cities, the concept of “World Cities” appears. Cities that contribute to the development of the country's economy by raising social and economic standards in the international arena, use superiority, produce effective policies and promote themselves well, come to the fore, and provide economic gains, while other cities that cannot compete for lag behind. Marketing, which is one of the most important elements of competition, is important in matters such as the country's reputation, foreign tourists ' travel to that country, attracting foreign investors, and respectability. This is important not only for the country as a whole but also for sub-economic regions called “local places”. Moreover, on the one hand, the recognition of the success of a city depends on the recognition of the success of the region and country. Kazakhstan consists of many cities with high potential in historical, tourist, cultural, sporting, industrial, and economic aspects. Despite this, the idea that cities in the country get the upper hand from their wealth by branding them is finding a new place in the general and local politics of the country. On the one hand, it introduces to the world by branding cities in Kazakhstan, such as the major cities of many countries that are branded by marketing their mentioned wealth in the world.