Author(s): Husnil Khatimah
This study aims to determine how important it is to improve service quality, rebranding, and prices during the Covid-19 pandemic in culinary restaurants in the city of Padang. This research uses quantitative methods. Respondents in this study were all customers of culinary restaurants in the city of Padang, the selection of this sample used simple random sampling, and the number of slovin techniques was determined with a sample of 175 people. In this study, researchers processed data by testing hypotheses which could be in the form of question indicators that had been made, and tested using the T-test and F-test, with the results showing that there is an effect of service quality and price on customer loyalty at culinary restaurants in Indonesia. the city of Padang during the pandemic even though the results were not large, namely 24%.