Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Business Students Attitude towards Internet Usage: A Strategic Analysis on the Students of University of Rajshahi, Bangladesh

Author(s): Sabrin Nahar, K. B. M. Rajibul Hasan, Tamanna Sharmin Chowdhury, Sunjida Khan, Nurul Mohammad Zayed

Internet use is very essential for the students because it serves the students as a teacher. Internet provides fast knowledge and information about the subject to the students. However, the attitude of students is not same for internet use. Different students attitude are different for internet usages. The purpose of this study is to evaluate the attitudes of students of Business Faculty at the University of Rajshahi of towards the Internet specifically how they access the Internet and how frequently they use the Internet in the university. The researcher selected 419 sample size randomly for maintaining the standard of the research and ensuring authenticity. The researcher used factor analysis for this study to analysis the key factor that influences the students for internet usage. The researchers find out that there are three most influential factors that Internet provides such as – easy life, Internet is the fast way to reach knowledge, Internet create close relationship among social entities. This study suggests that the University should improve their ICT framework and create more opportunities of free Internet access to students within the university.