Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Civil Project Management at Russian Defense Enterprises Taking Into Account Consumer Attitude to Changes in the Product Design and Operation

Author(s): Glebova Olga Vladimirovna, Gracheva Olga Vladimirovna, Lapaev Dmitry Nikolaevich, Glebov Vladimir Vladimirovich, Simonov Alexey Vladimirovich, Moiseeva Elena Gennadevna, Melnikova Oksana Yuryevna

The research aims to improve high-tech civil project management at Russian defense enterprises in view of decreasing the State defense orders taking into account consumer behavior. Defense enterprises are increasingly developing markets for medical equipment which is subject to special requirements for reliability, accuracy, and safety. One of the most acute problems in development and sale of civil production is related to consumer attitude to the products. Models of consumers’ acceptance and use of ozone therapy devices taking into account changes in their design and operation are developed on the basis of theoretical analysis. The research was conducted among intermediate and final consumers in the south of Nizhny Novgorod region and is intended for Russian defense enterprises producing ozone therapy devices. Such research has not been conducted before.

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