Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Company Innovative Development Based on the Strategic Management Concept

Author(s): Oksana Katsero, Yevhen Kuzmenko, Svitlana Tytynnik, Olha Kolisnyk, Oleg Krivorotenko

The article determines the level of influence of strategic management on the innovative development of the company. The classification grouping of general strategies of innovative development and specific innovative strategies of expansion of commercial activity is carried out. This created the methodological basis for choosing the right strategy in certain market conditions of the company activity. A conceptual scheme for managing the innovative development of the company was developed based on the methodology of strategic management.