Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Competitiveness Analysis of Robusta Coffee in East Java, Indonesia

Author(s): Sri Tjondro Winarno, Darsono, Mohamad Harisudin, Sudiyarto

Coffee is one of the strategic and superior commodities of plantation crops in East Java and it has made a real contribution to increase economic growth. The purpose of this research is to analyse the comparative and competitive advantage of Robusta coffee in East Java using the method of qualitative and quantitative analysis. The location of the research is chosen purposively, which is Jember, Lumajang and Malang Regency. The technique to determine the number of respondent is using Quota Sampling, where the number of respondents of each regency is as many as 100 respondents, so the total number is 300 respondents. The analysis technique is using Policy Analysis Matrix (PAM) method as the indicator of comparative advantage and Private Cost Ratio (PCR) method as the indicator of competitive advantage. The research result proves that Robusta coffee in East Java is capable to compete, which is indicated by a comparative advantage of 0.3789 and competitive advantage of 0.4421. 

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