Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Corporate Social Responsibility, Challenges, Instigators and Swot Analysis of Construction Smes Towards Strategic Development of Sustainable Enterprises

Author(s): Amusan Lekan, Aigbavboa Clinton, Nkom Uduak, Aniefiok

The construction industry is one of the primary drivers of nation's economic growth. It provides products and services by integrating subdivisions of construction outfits, often referred to as Small and Medium scale enterprises. There is a need for recalibration, refocussing, and re-orientation of the integrated establishments, the SMEs, for an enhanced performance. The study aims to carry out the SWOT analysis of the SMEs business, focusing on identifying challenges, Corporate Social Responsibility (CSR), and performance instigators. The study engaged a literature review to an established basis for research constructs; survey design was adopted while a random sampling technique was employed to pick the research samples. Stratified sampling technique was adopted in this study. The study population includes the small and medium scale construction enterprises among other sector of the construction industry, while the respondents are the owners or operators of the SMEs used. A structured questionnaire designed in Likert scale 1-5 was adopted and distributed to 170 respondents while the following parameters are engaged through the questionnaire; the extent of involvement of construction Small and Medium Enterprise(SME's) in construction works; factors that influence the operation of construction Small and Medium Scale Enterprise (SME’s); key performance indicators of construction SME's; Instigators/Drivers of CSR and operational success of construction SME's; Corporate Social Responsibility (CSR) Model for Construction SME and framework for operational success of construction SME’s; the SWOT analysis of construction Small and Medium Scale Enterprises (SME's). The data was processed with the aid of Statistical tools to carry out the following test, factor rotation, Man Whitney U Test, Chi-square, Kendal Tau, ANOVA, and Homogeneity of variance test was carried out while tools like Relative Index, Mean, Simple percentages were used in the data processing. The results are in tables and charts. The study found out that the expected CSR performance could be premised around identity creation, sustainable environmental development, and corporate identity. Simultaneously, the main strength is a humble start-up, capital outsourcing, while the significant threat to SME is economic recession, pandemic, and government law. The study developed a regression based model with success factors incorporated for enhancing SME operations. The study finally recommends repositioning, revising, recalibration, and restructuring the construction sector to enhance SMEs' delivery and performance as panacea to successful strategic development of SME in construction sector.

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