Journal of Organizational Culture, Communications and Conflict (Print ISSN: 1544-0508; Online ISSN: 1939-4691 )


Corporate Social Responsibility Communication on Firm Websites: A Dialogic Communication Perspective.

Author(s): Abdul Jelil Abukari, Ibn Kailan Abdul-Hamid, Benjamin Baroson Angenu

Many corporations portray themselves as good corporate citizens on their websites. They published how they dug deep into their corporate vault to make the lives of their stakeholders better. They do so by building schools, clinics, places of convenience, and scholarships for locals. Some even have corporate social responsibility foundations dedicated to their social interventions. This study looked at how companies used their corporate websites to engage their stakeholders. The study also determined whether these websites comply with the dialogic communication theory. Using content analysis as a research methodology, the study found that all the top 10 Ghana club 100 companies did not offer their stakeholders the opportunity to have a say in determining their corporate social responsibility interventions. However, the study saw that most of the top 10 Ghana club 100 companies interact with their publics according to the dialogic communication theory.

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