Author(s): Nguyen Hong Thu, Dao Le Kieu Oanh, Duong Quynh Nga
This study aims to find out the influence of corporate social responsibility (CSR) on the clients’ trust and buying behavior of financial – banking products and services. With exploratory factor analysis techniques, we surveyed 300 customers who have been using products and services of banks. The results show that the factors of CSR such as consumers CSR, CSR brand image, legal CSR and finally CSR stakeholders affect the clients’ trust and buying behavior of financial – banking products and services.