Author(s): Maqsood Mahmud
The article addresses the currently faced issue of COVID-19 related crisis resulting in digital transformation process. Business organizations across diverse industrial backgrounds have experienced severe lashes on large scale due to the sudden pandemic outbreak. This article takes a practical tour to explore and depict a critical impact analysis revealing the changes made across business entities on realizing the consumer purchase pattern undergoing complete paradigm shift. Introducing new technologically robust advancements and leading from partial to complete digital dependence are certain prime indicators reflected through this article. Use of factual data, graphical references and statistical data figures further enrich insightful understanding about the study area. Re-organising the business framework required dramatic online channels to be utilised where challenges in the form of technological in capabilities, staff inadequacy, technological training gap and budget distribution imbalance were noted as crucial factors. A critical data-based assessment derived the understanding that COVID-19 related transformation completely changed the face of organizational behaviour much on a short-term level and expect them to stick for a long-term sustainable duration as well.