Journal of Management Information and Decision Sciences (Print ISSN: 1524-7252; Online ISSN: 1532-5806)

Abstract

Creation of film media to encourage breakdancing as a form of exercise for southern secondary school students

Author(s): Chadaporn Suansaen, Nattapong Manlee

 The objectives of this research are to1) make a breakdance film to motivate secondary school students in the southern to exercise. 2) to find out how satisfied video viewers were with the breakdancing video 3) To study the motivation of video viewer to exercise with breakdance. This research was conducted by quantitative research, used a multistage sampling of 396 secondary school students. The research instruments of this research are 1) A breakdance film to persuade secondary students in the south to do more exercise. 2) The evaluation of the breakdancing video to promote exercise for secondary students, measured through a questionnaire. The percentage, average, and standard deviation were the statistics employed in the analysis. The result showed that 1) the video media quality motivated the exercise with breakdance for secondary school students in the south region. There are four aspects as follows; content, visual, audio, and presentation techniques. The overall mean was reasonable, the mean () was 4.15, the standard deviation (S.D.) was 0.57, 2) Viewers' satisfaction with the video regarding benefits from exercise for both physical and mental health, the mean was 4.39, the standard deviation was 0.66, and 3) Viewers are motivated to exercise by creating the attraction, enthusiasm, and results after viewing breakdance film. The mean was 4.43, and the standard deviation was 0.59. This research can be the guideline to the agency and organization that produces creative media to incentivize students for their health and encourage them to exercise.

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