Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Creative Industries: Existence of Arts Traditional Industries in Indonesia

Author(s): Mohammad Benny Alexandri, Erna Maulina, Arianis Chan, R.Widya Setiabudi

The contribution of performing arts is 0.26% of all creative economic contributions in Indonesia’s GDP. Performing arts are divided into three categories: dance, theater and music, all moving in traditional spaces, commercial and artistic experimentations (which are varied and freely categorized into modern or contemporary “terms” or “genres”). Traditional performing arts became one of the categories inherent in the culture and values of the noble values in society. The method used in this paper was descriptive research method. Data collection techniques used is literature studies by looking for reference theory relevance with cases or problems found. Analysis using SWOT analysis method is by looking at the strengths, weaknesses, opportunities and threats. This study also analyzes from the external environment then it discuss about the internal environment of the industry by using Business Model Canvas. Recommendation from the study are: after knowing the problems and the circumstances, we recommend for the government by building a center of art that will become the center of community activities and art groups to exercise and perform staging. In addition, other impacts are aimed at making people who are also consumers, easy to gain access to traditional performing arts. Enhancing community closeness with traditional performing arts and increasing the importance of traditional performing arts part of social life. In addition, with the improvement of technology that can encourage the creative industry, especially in the performing arts sector, business actors in this sector should be able to utilize technology wisely and pack it more interesting without removing the cultural values that characterize the creative industry. 

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