Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Digital Transformation and E-Commerce in Construction Industry: A Prospective Assessment

Author(s): Shabir Hussain Khahro, Shafiqul Hassan, Noor Yasmin Binti Zainun, Yasir Javed

The 2020 has been a challenging year, disrupting firms in all markets and leaving global instability. Digital adoption using e-commerce, automations needs to be adapted quickly especially in construction. The delay in adoption will make the construction industry lag behind other fields and will require revamping and huge investments to have a competitive level if delayed. It has been observed that Construction industry lacks in digital transformation and E-commerce applications. Therefore, this paper evaluates the possible potentials of digital transformation and E-commerce in construction industry. A detailed literature review has been carried out to analyze the possible potentials, benefits and barriers of digital transformation and E-commerce in construction industry. It is concluded that with the application of Information Communication Technology (ICT) and other innovations, the overall productivity, efficiency and competitiveness will increase in construction industry. Digital transformation and E-Commerce applications facilitate the flow of work and collaboration at different organizational levels. For large and small companies, ICT and e-Business are essential for promoting incorporation and cooperation with business associates, vendors and consumers, as well as making electronic transactions. It provides consumers with support, helps produce and accept sales and orders at a fast level, lowers inventory time, costs and decreases obsolescence. Maintenance of the framework, stability and lack of software expertise are the few obstacles in the construction industry's use of E-Business. Application/Improvement: For the growth of e-Business in the building industry, collective and full collaboration is needed.

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