Author(s): Samia Kargwell, Maria Jade Catalan-Opulencia, Michael Barney Almazar
The green fashion consumption creates a sustainable textile industry that contributes environmental and social value. However, behaviors of such consumers in a global arena lead to the destruction of natural resources specifically forest resources. The environmental impacts of clothing and textile utilization have brought pollution and wastes. Fashion consumers utilized resources beyond earth’s carrying capacity and contributed towards environmental vulnerability. Social media or horizontal revolution played significant role on women of different cohorts’ attitudes towards sustainable clothing specifically in United Arab Emirates (UAE). Descriptive research has been carried out and utilized random sampling in data gathering of 1000 sample size. It employed survey questionnaires and used Statistical Package for Social Sciences in analyzing the data. The research result served as an instrument in helping policymakers to develop a strategy in maintaining clothing industry sustainability.