Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Does Perceived Risk? A Study of Technology Acceptance Model on Online Shopping Intention

Author(s): Imam Suroso, Mochammad Farid Afandi, Andarula Galushasti

This research discusses and tests the factors influencing consumer intentions in making online purchases in Indonesia based on technology acceptance models and perceived risks. The survey was conducted online over the internet and collected 308 valid data. Data were analyzed using structural equation model methods and with to help of the Smart PLS 3.0 program. According to the findings, perceived ease of use, usefulness, and risk positively influenced online purchase intentions. Perceived risk concerns, on the other hand, get a negative effect on online purchasing intentions. The research focused on the impact of perceived risk, perceived ease of use, and perceived usefulness on online purchase intentions. Other determinants need to be considered for future studies.

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