Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Drivers of Employee Engagement: Insights from ITES Sector Based in National Capital Region (NCR) of India

Author(s): Navin Kumar Shrivastava, Rajnish Ratna, Akhilesh Tiwari

The information technology (IT) and information technology enabled services (ITES) industry has been one of the key driving forces fuelling India’s economic growth. The prodigious development in the contemporary IT/ITES sector has been undergoing a paradigm shift. Drawing inspiration from it, this research paper has been developed with special reference to ITES Sector. It is based on a survey which includes measuring the engagement of the employees under prevailing organizational climate. It determines the impact of HR efficiencies on the employees and providing suggestions for the betterment of the climate. In today’ business world, ITES sector is facing immense competition apart from the multi-dimensional growth that it is enjoying. Every organization must showcase something extra in order to survive and succeed. This paper covered seven ITES units of NCR region (India). The samples were drawn from the employees representing junior and middle level managers of these units. The data was drawn in 2018-19. The findings revealed that the HR strategies played a key role in effective engagement of employees. The empirical study revealed the current engagement level covering 74% employees under the satisfactory level (i.e. 6% were very high, 28% were high, 40% of the employees were medium) and the remaining 26% of employees were spread into 21% as low and only 5% as very low. The major employee engagement drivers emerged as transparency in performance appraisal, a well-articulated communication channel, progressive reward and recognition system etc. The research highlighted the need of effective HR policies, for improving the climate of the organization by bridging the present gap that has emerged because of organizations becoming more and more impersonal and mechanistic. If addressed with due care it will help in creating a synergistic work environment for achieving higher productivity.

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