Journal of Legal, Ethical and Regulatory Issues (Print ISSN: 1544-0036; Online ISSN: 1544-0044)


Effect of Destination Brand Quality on Students Decision on Determining a Country of Their Study: A case of International students at Jordanian Private Universities

Author(s): Rasha Qawasmeh, Husam Kokash & Jamal Ahmed Al-Douri

The current research will focus on the effects of destination brand quality dimensions (political, economic, security and destination image) on student's choice which will provide the higher education department in Jordan with data on the element that affect international student's choices. Data was gathered using a sample of 151 Students. Results found influence between all factors and the students’ decision is somehow strong and positive. The major finding of this study is that the Political Stability and Security found positively associated with the students’ decision on a country and satisfaction. While Economic Factors and Destination Image found insignificant according to the International Students’ responds

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