Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Enterprise Competitiveness Management by Introducing Virtual Reality Technologies

Author(s): Hanna Andrushchenko, Natalia Shandova, Zoriana Hbur, Nadiya Yavorska, Olena Parshyna

The successful functioning of enterprises is characterized by the intensive development of innovative processes. An essential feature of this trend is the need to search for new technologies to promote own company. The widespread use of modern IT forces us to develop new ways of presenting information. It is the 3D tours that have become popular in various fields of human activity. Today it is an actual information product that allows you to show a product or service to a customer much better than you can when viewing photos, videos, reading descriptions. Their main characteristics are interactivity, representativeness, informativity and communicativeness. Placing a virtual tour on the site is an opportunity to attract the attention of potential customers by actually showing a product or service. This method of implementing a virtual tour has a significant advantage - it allows the user not only to get acquainted with the presented production facilities, but also to see their location relative to each other, which will help to understand the production technology and evaluate the technical support of the company.