Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Entrepreneurship Management Strategy: Search for Interaction Forms Between Large and Small Businesses

Author(s): Veronika Vasilyevna Efremova, Vladimir Vasilyvich Elgin, Elena Anatolyevna Koryakina and Mukhabbat Madievna Makhmudova

The article considers the models of contemporary interaction of small-format business entities with large companies operating in the Tyumen Region market as an option of survival in a tough economic environment. A characteristic feature of the current stage of business development in the region, as well as in the national economy, is a downscale of commercial activity due to the coronavirus pandemic. However, the greater flexibility, efficiency, and mobility of small businesses are looking for options to adapt to tough and changing economic conditions. The authors believe that it is impossible to implement a strategy for the development of the business sector in the region without the support of entrepreneurship by regional state authorities.

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