Author(s): Kemal Kacapor, University of Sarajevo, Bosnia and Herzegovina, Tatiana Voropayeva, Taras Shevchenko National University of Kyiv,Kateryna Blishchuk, Lviv Regional Institute for Public Administration of the National Academy for Public Administration under the President of Ukraine, Andrii Zavhorodnii, Separate Structural Subdivision of Higher Education Institution "Open International University of Human Development, "Ukraine" Mykolaiv Institute of Human Development, Natali Galoyan, National Research Nuclear University MEPhI (Moscow Engineering Physics Institute)
In the article there was made theoretical generalization and the new solution of the scientific problem, which is manifested in the conceptualization of the process of intellectualization of international trade, there were identified manifestations and tendencies, there were defined the mechanisms and effectiveness of entrepreneurship development. Among the wide range of endogenous and exogenous factors in the development of intellectualization of international trade, its modern dominants should be distinguished: digitization of world commodity exchange, global improvement of international trade procedures, the deployment of the fourth industrial revolution and the development of human capital. At the same time, the key areas of intellectualization of world trade relations are economic, institutional, social and environmental ones, which shows a wide range of their manifestations: increase in volume and share of services and objects of intellectual property in the structure of global trade, increase in volume of share of high-tech and intellectual goods and services in structures of world export and import, development of international e-commerce, simplification and acceleration of trade procedures, digitization of trade processes, creativization of international marketing technologies, modernization of existing and development of new norms and rules of trade relations, development of educational potential and human capital, global environmentalization of supply and demand.