Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Evaluating Effective Teaching and Assessment Methods for Entrepreneurship Education to Produce Self-Employed Higher Education Graduates

Author(s): Iwaloye Bunmi Omoniyi and Bongani Thulani Gamede

Despite the fact that entrepreneurship education has been provided to South African higher education students for many years, only a small percentage of graduates are capable of successfully starting their own businesses, implying that a large percentage of graduates remain ineffective. The current study used social learning theory to examine how to use effective teaching and evaluation methods to help facilitate the development of entrepreneurs by looking at some successful graduate entrepreneurs in South Africa. This study used a qualitative method that included focus group interviews. The study was carried out in Richard Bay, KwaZulu-Natal, using purposive sampling methods. There were a total of 5 (five) participants in the study. The results were thematically analyzed by generating themes from the participants' findings and conclusions about the study questions. In light of the facts that have been discovered, the study's findings suggest the following: Students in college and universities should be assigned tasks that involve them in the field of entrepreneurship. In addition, all entrepreneurs' education lecturers should be provided with the necessary skills through in-service training in order to stay current with market trends. Instructors should strive to strike a balance between theoretical and practical learning while teaching entrepreneurial education, and research institutions should maintain a database of students who have been successful in the workforce after graduation.

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