Author(s): Matanat Mammadova, Vasif Aliyev
Cultural differences are one of the most important management issues for companies operating in countries that are very different from each other at present when global interaction is intense. Globally, the ability of organizations to be sustainable and competitive depends on considering cultural elements and understanding and respecting the beliefs, norms and values of their employees, customers, suppliers and collaborators from the different culture and being sensitive. This study aims to investigate the cultural scale of UNEC Academics in Azerbaijan based on the cultural dimensions put in place by Dutch sociologist Hofstede, who studies national and institutional intercultural interactions. In this context, in order to determine the cultural beliefs of Azerbaijan UNEC Academicians at the social level, the Five Dimensions of Cultural Values Scale developed by Hofstede et al. (2011) 's Five Dimensions of Cultural Values at the Individual level were used to determine the cultural dimensions with the data obtained as a result of a survey. As it appears as a result of the research, the academicians have low power distance, high uncertainty avoidance, they are collectivists, they are in long-term action in accordance with the dimension of Femininity. The cultural dimensions of Hofstede with the results of the research conducted on IBM employees form the basis of this study. In the study, firstly, the definition of the culture and then the definition of the profession will be made; later, the characteristics of Hofstede's cultural dimensions will be discussed.