Author(s): Valerii Bondarenko, Liliia Martynova, Nataliia Chorna, Tetiana Sukhorebra, Serhii Seheda
It is proved that only the introduction of the concept of total innovations is able to ensure the survival of companies in global markets. The adaptation factors of the organizational business model to the perception of innovations in the company are analyzed. The evaluation system of development of enterprise’s innovative potential is determined on the conceptual basis of value chain of innovations. The components of development program of innovative potential are formed using four vectors: innovative competencies, innovative capabilities, innovative resources and innovative projects.