Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Experimental and Modelling Study of Innovation-Based Entrepreneurship: A Case Study of Bakery Industry in Kazakhstan

Author(s): Gulden Baibussinova, Murat Aliyev, Ulagat Yussupov, Gulmira Tussibayeva, Miyatbek Altynbekov, Gulziya Aldashova

Innovation has increasingly become a core subject for researchers across disciplines, from economics to engineering and technology. Despite this growing interest in innovation there have been few attempts to include entrepreneurship as a central component. Entrepreneurship and innovation are closely linked. Much of entrepreneurial activity most assuredly involves innovation, and, likewise, entrepreneurs are critical to the innovation process. This paper analyses different scenario-based models for bakery industry in Kazakhstan establishing a number of hypotheses that innovation may act as a force that increases entrepreneurship growth. This paper highlights opportunity of recognition in relation to innovativeness lie in addressing innovation systems in the appropriate manner, which implies connecting the actors playing a role on both sides, supply and demand.

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