Author(s): Andrejs Cirjevskis
This paper has a threefold purpose. First, the paper offers a literature review on alliance's collaborative synergy. Second, the paper extends the existing literature on alliance's dynamic capabilities by breaking this framework down into micro-foundation routines which underpin a successful alliance performance. The paper argues that while current literature has focused mainly on alliance-wide dynamic capabilities, the micro-foundations of dynamic managerial capabilities of alliances are still unexplored. Although the paper acknowledges the importance of these elements, the author stresses that more attention needs to be given to disaggregate them into different "micro competencies” on managerial and individual levels that better shed light on the prerequisites of synergism in strategic alliances. Having done the case study, the paper fills in the gap by exploring micro-foundations of collaborative synergy in the Renault-Nissan-Mitsubishi strategic alliance. Finally, the paper demonstrates how collaborative synergy can be measured with real options application techniques as market value-added.