Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Gender Parity Strategies and the Management of Nigerian Banking Industry's Efficiency: Emphasis on Post-Covid-19 Era

Author(s): Onuorah, A.C., Odita, O.A., Kifordu, A.A.

This study specifically modeled the influence of gender parity strategies on bank efficiency in Nigeria with a specific focus on the Covid-19 era. Three gender parity strategies considered include accommodation-based strategy, assimilation-based strategy, and leveraging on gender differences strategies. Meanwhile, bank efficiency was measured by cost, purely technical, scale, and allocative efficiency. Given this, three hypotheses were formulated. The primary data through the instrumentality of well-structured questionnaires were used to elicit information from the research respondents. Although 300 questionnaires were shared across the study areas, 282 were returned and used for analysis. Two statistical parameters (Pearson Product Moment Correlation Coefficient and Coefficients of Determination) were used to test the research hypotheses. Results emanating from the field revealed that accommodation-based strategy and leveraging on gender differences strategies have a high statistically significant influence on bank efficiency. Meanwhile, assimilation-based strategy has a moderate statistically significant influence on bank efficiency. Hence, we conclude that gender parity strategies overall improve bank efficiency, especially in this Covid-19 era. In this light, we recommend that the current accommodation-based strategy adopted by Nigerian banks should be sustained. Lastly, for Nigerian Banks to be more efficient, feminine management traits such as collaboration, listening, and team spirits must be embedded in the workplace.

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