Author(s): Ambili Sunil, Kiran S Nair
The concept of Corporate Social Responsibility (CSR) is emerging as a prominent force in the modern commercial landscape. In the digital era, markets have increasingly become more competitive. CSR is perceived as a bunch of practical measures and working modalities that are voluntarily pursued and adopted by businesses, as well as individuals, when social and environmental issues are concordantly incorporated in those set of policies and procedures, alongside the pursuit of profits. When businesses try to seamlessly merge their economic interests with their societal and environmental obligations, the association with all the stakeholders is founded on the ethical values of respect towards the society and environment in general, and individuals in particular. This paper examines the policies and practices that are being formulated, adopted, and implemented by the corporate community at the present, by thoroughly analysing the secondary data available on the overall expenditure on Corporate Social Responsibility.