Author(s): Elfitra Desy Surya, Megasari Gusandra Saragih, Nurafrina Siregar
The concept of halal-based tourism is a response to Muslim lifestyle trends that have emerged as a result of the increased economic capacity of individuals in Islamic nations, particularly in the Middle East. Indonesia, with its diverse potentials, is committed to developing this sector to make it the greatest in the world. Various tourist locations, like the Lake Toba tourism area, are available as halal tourist destinations. The presence of halal hotels and supporting lodgings in the Super Lake Toba tourist area is one of the factors that contribute to the development of halal tourism in the area. As a result, the purpose of this study is to establish the suitability of a Halal hotel for Muslim tourists visiting the Lake Toba Super Tourism Area, which is moderated by the government. The quantitative approach employed in this study included data analysis methods such as the Structural Equation Model (SEM), which included an evaluation of the SEM model (examination of normality, evaluation of multicollinearity and singularity), moderation analysis, and mediation analysis. Halal hotels had an overall positive and significant effect on satisfaction, with a magnitude of 0.730 (70.0 percent), a confidence interval of 9.879, and a probability value of 0.0001; Halal hotels had an overall positive and significant effect on visiting decisions, with a magnitude of 0.23 (23 percent), a confidence interval of 0.280, and a probability value of 0.0001; and tourists had an overall positive and significant impact on the decision to visit, with a magnitude of 1.007.