Academy of Entrepreneurship Journal (Print ISSN: 1087-9595; Online ISSN: 1528-2686)


Halal Logo and the Confidence Level of Malaysian Customers On Indonesian Halal Certified Products

Author(s): Jamal Abdul Nassir Bin Shaari, Muhammad Khalique and Haslan Bin Ottot

The main objective of this study was to determine the influence of halal logo, devoutness, awareness and marketing on the confidence level of Malaysian customers in Sarawak Malaysia for Indonesian Halal certified products. To achieve the objective of this study four-research hypotheses were constructed. Primary data were gathered through structured survey form. The measurement scale was measured though six point Likert Scale. A total of 500 feedbacks involved in this study, and the respondents were selected through purposive sampling technique. Empirical findings reported that halal logo appeared as insignificant contributor while devoutness, awareness, and marketing seemed as significant predictors with confidence level of customers in Sarawak, Malaysia. Findings of this study highlight what matters for foreign halal certified products to be accepted. This study suggests, future studies can be conducted in other states of Malaysia to examine the confidence level of Malaysian customers for neighbouring halal industry.

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