Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Harnessing the Power of Irtiqaa: An Initiative Inspired by Vision 2030, Kingdom of Saudi Arabia

Author(s): Saham Alismail, Mohammad Rishad Faridi

Since the beginning of the implementation of Saudi 2030 vision, Kingdom of Saudi Arabia (KSA) has been reaping positive results in all sectors especially education. In this equation of success and growth, the parents were the missing element. Parents were not orchestrating on the same rhythm of their children’s growth. Due to the widening gap between parents and children, Iritiqaa came to bridge the gap and create a more cohesive bond that brings all the positive changes. In other words, education, which is a continuous process, starts at the educational organization that is augmented by the parents especially mothers, as they are the pillars of society. Irtiqaa is a proactive program initiated by the Kingdom of Saudi Arabia as an approach to be well aligned with a bigger picture of Kingdom of Saudi Arabia Vision 2030.Irtiqaa is redefining the new role of families in being the partners and collaborators to their children’s sustainable future. Involvement, participation and engagement of parents in their children’s life particularly in education is very vital and critical junction to recognize. Saudi Arabia has an ambitious plan to achieve 80% of parents to be engaged in school activities and the learning process of their children by 2020. It is a robust and a holistic approach that needs support and synergy of various stakeholders. Irtiqaa program will have performance management in order to monitor its impact investing. Our research primarily focuses on higher education learners with the role of parents (especially mothers). This research will initiate some focus groups in understanding and visualizing the present status with organic, homegrown strategies to be realistic and achievable. The research methodology is based on the secondary data. The objective of this research paper is to amplify the learning and development of learners through adapting the new role of mentorship, coaching and counselling of Saudi mothers.

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