Journal of Organizational Culture, Communications and Conflict (Print ISSN: 1544-0508; Online ISSN: 1939-4691 )


Has Human Moment Lost its Popularity among Digital Natives: Evidence from India

Author(s): Reeta Raina, Malgorzata Marchewka

Technology came to dominate every facets of human life, including human communication, so much that the communication is mediated largely through technology now. Today, people rely heavily on the convenience of emails, text messages and social media. The Y- generation prefers to communicate through e-mail and text messaging rather than face-to-face contact. This trend impacts face-to-face communication, which is an important medium of oral communication. The aim of this study is to identify consequences of digital revolution in communication for human moment. Findings of the empirical study conducted in India suggest that majority of young adults possess and carry mobile devices and majority of them use it mostly for about four hours a day. Although they have the understanding of negative effects of using mobile devices during face-to face-communication and they dislike it when someone uses it while communicating with them, ironically majority of respondents use it themselves during face-to-face communication.