Author(s): Zhao Guisheng, Chen Mobai, Wu Tong, Yu Xiao Bo
Advancement in technology particularly the digital transformation in the content creation world has transformed the world. Popular digital content platforms such as YouTube, Tik Tok has more than 4 billion active users which is above half population of the world. Yet the academic circles have talked about animations' impact and religion the least. The web of science database search with topic keywords “Animations”, “Culture” and “Religion” has shown only 13 research publications. Only forty-two publications appeared with the topic search of the “animation” and “religion” keywords. This shows the strong research and exploration of the use of animations in developing the culture and religion understanding in the post-pandemic world. The pandemic has accelerated the use of the internet and online mobile applications usage. The religious content particular through the use of animations has increased. Furthermore, this research in the context of China is least discussed. Thus current study explores the literature review in detail and provides the findings of the current study in parallel with a framework for future researchers. The research has three-fold benefits. It is useful for academics, practitioners, and society as a whole.