Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

How to Promote CSR in Developing Countries? Perspectives From an Expert Panel

Author(s): Mohamed Mejri, Rached Halloul

Corporate Social Responsibility (CSR) in developing countries (DC) is nowadays at an infant stage despite its potential viable outcomes in terms of sustainable development. Both experts and scholars consider that taking CSR a step forward is nowadays highly needed in DC but still wonder about its dynamics, particularities as well as the best ways to implement it in the DC contexts. Thanks to a qualitative expert panel, the authors investigated the reality and perspectives of CSR in Tunisia, a DC which is undergoing, since 2010, some major mutations and changes at the political, social, and economic levels. This study contributes to the dearth of CSR literature on DC by understanding its various aspects and applications and by suggesting a road map to promote CSR in a DC.

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