Author(s): Hafiz Muhammad Usman
The research aims to examine the environmental performance by manufacturing sector of Pakistan with the perspective of green supply chain management practices such as green purchasing; green manufacturing; green packaging and green distribution with environmental efficiency. In an environment where it is necessary to meet the satisfaction of customers for productivity of the organization, it is important to highlight the role and skills of environmental performance of the firm to prevent the pollution and greening the environment. Close ended questions were used to get responses of the independents. Questionnaires were distributed to employees of manufacturing company of FMCG products to get their responses. This research is of quantitative in nature. The sampling technique used is Simple Random Sampling and the sample size is set to 260 respondents. Descriptive analysis, reliability test, correlation and multiple regression tests were run by using SPSS tools for study. Results showed that there are positive and significant relationships of environmental Performance with Green Manufacturing; Green Packaging and Green Distribution of FMCG products by their manufacturing firms. This research is specifically done on the manufacturing FMCG products in manufacturing industry. There were few variables studied and surveyed that can be beneficial for organization of all type of manufacturing items by efficiently greening their supply chain practices and enhancing environmental performance of the firm. Therefore, it’s recommended to use this research work to manage the green supply chain management practices to prevent pollution and gain environmental sustainably.