Author(s): Nguyen Anh Hien, Vo Thi Thuy Van, Duong Thi Mai Phuong, Tam Thanh Phan
Nowadays, the importance of banks is in our modern life. It is a place to store our currency, helping us to profit from the money available and giving us money when we needed it. Therefore, people often prefer to deposit money into banks for safety. So, the study objective is to find out the determinants affecting the online deposit decision of Vietcombank in Ho Chi Minh City (HCMC). The research result is a science evident for bank managers to improve the service quality of online deposit. The researchers surveyed 552 customers related to online deposit and answered 24 questions but sample size of 520 customers processed. The primary sources of data collected from November 2017 to November 2018 for 24 branches of Vietcombank in Ho Chi Minh City (Each branch has 23 customers surveyed). Simple random sampling technique. The Data analyzed Cronbach's Alpha and the exploratory factor analysis (EFA), which used for Structural Equation Modelling (SEM) technique and using partial least squares method. Customer’s responses measured through an adapted questionnaire on a 5- point Likert scale. In addition, the findings of the study have five factors affecting the online deposit decision of Vietcombank in HCMC with significance level 0.01.