Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Implementation of Marketing Management Strategies for Tourism Destinations Areas to Increase Local Revenue in the Decentralization Era

Author(s): Budi Iriani Yudaningrum, Siti Kustinah, Krisna Nugraha, Dede Jaelani, Avid Leonardo Sari, Irwandi

The tourism industry is one of the world's largest industries outside the automotive and oil industries, which contribute revenue to a country and boost the economy by creating jobs. Therefore, in the era of decentralization, each region seeks to improve its tourism industry by making various tourism marketing strategies to increase local revenue and open up new employment opportunities for the community. To market tourism industry products, coordination is not only required, but good cooperation between organizations is required. Who is responsible for tourism development with all parties involved and related to tourism activities, it can be said that the success of a marketing program in the tourism sector is very much determined by the factor of standard views on the role of tourism for regional development. Therefore, before the marketing program is implemented, there must be a commitment from all related elements that tourism is an economic sector that is quick-yielding and is an agent of development. The region is increasing its local income experimental research methods, discussion, and literature in presenting research data related to this research.

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