Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Impulsive Buying Behavior of Enterprises towards Costumers

Author(s): Huda Mabkhoot, Eman Almutairi, Refa Alhajri, Mahmood Maqsood, Hoda Mahmoud AboAlsmh, Ibrahim Tawfeeq Alsedrah, Zahra Afridi

All of us have, at some point, engaged in the behaviour of impulse buying. Unplanned purchases made by consumers on the spur of the moment are a significant aspect of their purchasing behaviour. We frequently experience strong internal urges or temptations to buy certain things, to the point where we make snap decisions without much thought. Impulsive behaviour is not just used by children; often, adults with rational minds exhibit it as well. Discount offers, the salesperson's demeanour, the product's display, nature, the customer's situation, the shopper's personal traits, and so on all influence a person's hasty decision to make an impulse purchase. For brick-and-mortar retailers, impulse purchases have grown to be a significant source of revenue. Marketers make every effort to capitalise on consumers' impulsive behaviour by employing all available strategies.

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