Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Influence of Facilities on Customer Patronage among Selected Hotels in Southwest, Nigeria

Author(s): Oladele Olajide Patrick, Yakibi Ayodele Afolabi, Akinruwa Temitope Emmanuel, Ajayi Omobola Monsurat

The study investigated the influence of quality of facilities on customer patronage among selected hotels in south-west, Nigeria. The primary source of data collection was adopted while multistage sampling techniques such as stratified, heterogeneous purposive and proportionate sampling techniques were utilized. The study was carried out in Ekiti, Ondo, Osun, Ogun, Oyo and Lagos States. A total number of 69 hotels cutting across all sizes were sampled. Questionnaire was used to collect data. Data collected were analysed using descriptive statistics such as percentages and inferential Statistics such as hierarchical multiple regression. Good access road, basic security facilities, constant water supply, constant electricity and convenient parking space were used as dimensions of the explanatory variables. Findings showed that quality of facilities is positive and significantly related to customer patronage of hotels. Consequently, in ranking, we concluded that customer patronage is a function of the good access road, constant electricity, constant water supply, basic security facilities and convenient parking space. Hence, the study recommended that investors should, as a matter of fact, ensure that hotels should be situated in strategically accessible locations to be complemented with other facilities such as constant electricity, constant water supply, basic security facilities and convenient parking space.