Author(s): Pongsatean Luengalongkot
Thailand adopted the principles of good governance in order to accommodating public needs for better quality public services. Municipality has identified 10 good governance-based components for its administrative guidelines. These are: effectiveness, efficiency, responsiveness, accountability, and transparency, rule of law, equity, participation, decentralization, and morality/ethics. The influence of good governance on the quality services. It is hoped that the findings would shed light on ways to further improve the quality service provision of the Municipality. Therefore, this research aimed to analyse and verify the components of good governance and service quality and study the influence of good governance on service quality provided by Phanatnikhom Town Municipality in Chonburi Province. The sample, derived by Simple Random Sampling by drawing lots, consisted of 300 residents representing households in Phanatnikhom Town Municipality. Questionnaires were used to collect the data. Data were analysed by using Confirmatory Factor Analysis and Simple linear regression analysis. The results revealed that: The components of good government consisted of 10 factors. In order of factor loading they were: transparency, rule of law, accountability, effectiveness, responsiveness, efficiency, decentralization, morality/ethics, equity and participation respectively. The model in accordance was fit with the empirical data. The components of service quality consisted of 5 factors. In order of factor loading they were: ample service, continuous service, equitable service, timely service and progressive service respectively. The model in accordance was fit with the empirical data. The good governance had an influence on service quality provided by Phanatnikhom Town Municipality, with effect size 0.576 at the statistical significance of 0.01.