Author(s): Samuel D. Clark
International business strategy refers to the planning and execution of business activities across national borders to achieve organizational growth, market expansion, and competitive advantage. In an increasingly interconnected global economy, companies engage in international operations to access new consumer markets, reduce dependency on domestic demand, optimize resource utilization, and improve profitability. This article examines the importance of international business strategy, the process of foreign market selection, modes of international entry, and cross-cultural management challenges. It emphasizes risk management, technological integration, and sustainability initiatives as essential components of modern global operations. Organizations that implement comprehensive international strategies demonstrate enhanced adaptability, revenue diversity, and long-term organizational resilience.