Journal of Legal, Ethical and Regulatory Issues (Print ISSN: 1544-0036; Online ISSN: 1544-0044)


Leadership of Thai Organization in Vuca Age among Epidemic Management

Author(s): Bangorn Benjathikul

The objectives of the research on Leadership of Thai Organization in VUCA Age among Epidemic Management is the qualitative research by collecting the data from 12 key informants who had passed the purposive selection including the executives in the public and private organizations. The research results revealed that the leadership of Thai Organization in VUCA age is highly capable of managing the organization in the epidemic because it is a critical condition affecting the survival of the organization and it is challenging to lead the organization through the epidemic situation. This is the situation with V (Volatility), U (Uncertainty), C (Complexity), and A (Ambiguity). The success factors of Thai organization leadership in VUCA era include vision, decision-making, perception of information, understanding of the situation, clarity in action, and sensitivity to change.

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