Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Mapping Analysis of Potential Tourism Products in Mandeh Integrated Tourism Region-Indonesia

Author(s): Zefnihan, Bustari Muchtar, Susi Evanita, Hasdi Aimon, Zul Azhar, Zikri Alhadi

 As one of the natural tourism destinations in Western Indonesia, the Mandeh region in Pesisir Selatan Regency has a high potential to be developed into superior tourism in Indonesia and internationally. The beautiful landscape blend between islands, beaches, and hills are only owned by the Mandeh region. For the Mandeh region to have a positive impact on all stakeholders, a study is needed that can explore the potential of available tourism products in the region. Thus, this research was conducted to describe the mapping of tourism product potential based on the Respondent's Achievement Level (TCR) from questionnaire collection to tourists at the Mandeh region. A variety of tourism products analyzed in this mapping research include nature tourism, homestay, special interest tourism, boat tourism, culinary, and souvenirs. From the results of this research, an overview of the tourism product mapping in the Mandeh region is obtained which is useful as a basis for development to the next stage.

 

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