Journal of Organizational Culture, Communications and Conflict (Print ISSN: 1544-0508; Online ISSN: 1939-4691 )


Media Advertising and Impact on Social and Cultural Elements

Author(s): Ratish C Gupta, Shruti Maheshwari

Today is the age of advertising. Whether you open a newspaper or you switch on T.V. or radio you find yourself surrounded with some or other type of advertisement. Your mind is being sold to these advertisers. Advertising is the promotion of product or services. This gives companies a way to expose their products to people and hence maximize their sales. No company in the world can survive without the use of advertisements. Advertising is the mostly debated topic now. Like every coin has two sides advertising also have some positive as well some negative points. If it has some positive aspect of social and economic impact on society then it do have some negative impact also. Advertising a public welfare program has positive social impact whereas exposing woman in an advertisement has negative impact on society.

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