Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Mediation Role of Intrinsic Motivation in Transmitting the Effect of Self-Efficacy to Proactive Work Behavior of Generation Y Operation Staffs in the Automotive Industry in Rayong Province, Thailand

Author(s): Sakrapee Worawattanaparinya

The purpose of this research was to study the mediation role of intrinsic motivation in transmitting the effect of self-efficacy to proactive work behavior of generation Y operational staffs in the automotive industry. The sample group was 450 generation Y operational staffs in the automotive industry in Rayong Province, Thailand. The data was analyzed by descriptive and inferential statistics through SPSS program and the structural equation model was analyzed by AMOS program.

The findings revealed that the sample group focused on the three variables at a high level. The results of structural equation model analysis were proved by congruence evaluation criteria including Chi-square probability of 0.055, relative Chi-square of 1.500, index of item objective congruence of 0.983, and root mean square error of approximation of 0.003. The result of research hypothesis test showed that the self-efficacy variables influenced the intrinsic motivation variables at statistical significance level of 0.001 with factor loading = 0.85.

The results of the study showed something interesting. The supervisors must promote, support, and encourage the employees to show their capacity effectively and efficiently by reflecting the outcomes of their work performance. Meanwhile, the supervisors should give their opinions freely on the guidelines for new work performance so that it would be changed for proactive work and better effective team work to create the employees’ proactive work behavior. The most important thing was the supervisors must look for something hidden inside each person as much as possible, such as behavior, ways of work performance, likes, and dislikes to motivate them to work effectively.

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