Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Meta Synthesis Effectiveness of Social Media Use in Strategic Management of Organizations

Author(s): Hairul Faiezi Lokman, Fariza Khalid, Nurfaradilla Mohamad Nasri

Social media is a 2.0 Web application based on an internet medium that allows people to communicate virtually. In the ever-increasing globalization environment, the field of management is simultaneously using the social media medium as a strategic step to aid and enhance the organization's success. This study is a meta-synthesis study to see the effectiveness of using social media in management. A total of 10 articles in 2018 were selected in this study. The findings are outlined through themes derived from the synthesis of selected article readings. The findings show that social media has aided the process of marketing management, delivery of information and enhancing the relationship between management organizations and customers. In addition to that, social media has also increased the popularity and boosted the sales performance for an organization.

Get the App