Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

mInformation Quality on mSatisfaction, mTrust, and mLoyalty Go- jek Application Mobile as Innovation Technology

Author(s): Tundung Subali Patma, Ludfi Djajanto, Yusri Abdillah, Shujahat Ali

This study aims to identify the dimensions of Information Quality and investigate the relationship between Information Quality and mSatisfaction, mTrust, and its impact on mLoyalty on all things felt by students using the GO-JEK application the city of Malang. Data were collected from 205 respondents and analyzed using Partial Least Square (PLS). This study provides input and material for consideration in developing service quality and information to increase GO-JEK user satisfaction and Loyalty. The results of this study indicate directly that Information Quality has a significant effect on mSatisfaction, mInformation Quality has a significant effect on mTrust, mInformation Quality has a significant effect on mloyalty. mSatisfaction has a significant effect on mtrust, mSatisfacion has a significant effect on Loyalty and mTrust has a significant effect on Loyalty. The information factor is an essential factor related to existing products or services in application services. The information is valuable and relevant in predicting the quality and usefulness of the product or service.

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