Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)


Modification of Print Techniques Based on Creative Imagination to Improve the Skills of Craftsmen to Produce Quality Cococraft

Author(s): Dumasari Dumasari, Wayan Darmawan, Imam Santosa, Sulistyani Budiningsih

 The ability to develop printing techniques is one of the keys to the success of craftsmen in producing quality creative crafts. Therefore, it is essential to study and evaluate printing techniques by craftsmen who make quality cococrafts. The approach method is Participatory Rural Appraisal (PRA). The location was determined intentionally in Purbalingga Wetan District, Purbalingga Regency, Central Java Province, Indonesia. The study results and evaluation show variations in the application of quality cococraft printing techniques by craftsmen. The majority of craftsmen persist in using plain manual applied techniques. This printing technique is easy to practice, designing simple, cheap, fast visual images and producing quality cococrafts with traditional motif designs. Conventional types of quality cococraft have market security even though prices are slowly rising. Craftsmen feel safer practicing plain manual tying techniques because their production is in high demand and is routine. A few craftsmen applied the modification of printing techniques with the development of a new creative imagination. Modification of printing techniques is needed to produce quality cococrafts in natural and classic styles. The prices of these two types of cococraft products are higher than traditional cococrafts. It is just that market demand and customer customers are not routine. The modification of printing techniques based on creative imagination can help craftsmen produce quality cococrafts with varied motif designs and artistic aesthetic value decorations.

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