Author(s): Som Nath Paul
The objective of this paper is to establish the relationship between investors’ belief and investment decision. In the current research, we have developed a moderated mediation model which states that though investors’ belief in mutual fund is a very important factor for influencing investment decision, risk perception and expected return affect this relationship. Specifically, the higher degree of expected return strengthens this relationship. Structural equation modeling has been used to test the proposed hypotheses.