Academy of Strategic Management Journal (Print ISSN: 1544-1458; Online ISSN: 1939-6104)

Abstract

Non-Governmental Organisations�?????? Sustainable Strategic Planning and its Impact on Donors�?????? Loyalt

Author(s): Farah Mahmoud Attallah

Sustainability is becoming a matter of importance for governmental, Non-governmental, profitable and non-profitable organizations. It helps decision makers to take the society into consideration while doing their business. The gap in research that was discovered by the researcher was in how decision makers may secure the sustainability of their business growth while still giving back to the society. This is the objective of this research study; maximizing the returns on equity for shareholders while securing sustainable economic development through the use of the strategic sustainable model that was adjusted to fit the Egyptian Non-Governmental Organizations. This study is targeting the Non-Profitable organizations since sustainability for growth is found hard to be maintained. This empirical research study aims to contribute to the strategic sustainability of the Non-Profitable organizations in developing countries which in return will provide positive outcome for the entire economy. The researcher will conduct expert interviews in the field, stratified sampling for the survey using the quantitative techniques in order to rationalize the results and provide statistical interpretations.

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