Author(s): Sarfraz Hussain, Nisar Ahmad, Abdul Quddus, Muhammad Rafiq, Tien Phat Pham, Boris Popesko
Facebook is a popular social networking platform used for a variety of uses, including general and educational purposes. Digital links between teachers and students can now be created, removing physical distance barriers and enhancing the transformation of knowledge, data, and other tools. This research uncovered several variables that affect business students' usage of Facebook, primarily for educational purposes. A total of 611 business students from various Lahore universities took part in the survey. The data was then evaluated using the R programming language. To determine the relationship between latent and observable variables, the Structural Equation Model (SEM) was used. The relationship between latent variables was determined using path analysis. The findings revealed that social impact on business students could contribute to Facebook adoption. Finally, rather than its use as a social networking platform, Facebook's adoption has broadly explained its educational use.